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Statistical Analysis of AI Applications in Awareness-Oriented Media Practices Through Public Relations |
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PP: 747-768 |
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doi:10.18576/jsap/150326
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Author(s) |
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Osman Bakur Gazzaz,
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Abstract |
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| In this paper, we examine the impact of using modern technology and artificial intelligence (AI) in awareness-
oriented media. The study also assesses the degree of agreement among communication practitioners regarding the adoption of AI applications to strengthen and enhance media awareness initiatives. In addition, it explores practitioners’ perceived benefits of integrating AI into awareness campaigns. A descriptive analytical approach was used, and a questionnaire was administered to 30 public relations practitioners working at the General Presidency in Makkah who participate in media awareness activities. The results revealed a high level of reliance on modern technologies in media awareness work, with 46.7% of participants reporting strong usage. Moreover, 86.7% expressed agreement on using AI applications to support and develop media awareness efforts. Finally, the findings showed no statistically significant differences among respondents
based on years of experience regarding the domains of AI use in awareness-oriented media work. |
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