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Mediation and Moderation in AI Recruitment: The Roles of Trust and Challenges in Shaping Perceived Benefits and Future Use |
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PP: 601-612 |
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doi:10.18576/jsap/140408
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Author(s) |
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Hind Makhdom,
Nada Emam,
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Abstract |
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| With the growing integration of artificial intelligence (AI) into human resource (HR) management, organizations
are increasingly interested in how AI technologies can transform recruitment practices. This study examines the mechanisms through which perceptions of AI use and perceived challenges shape recruitment outcomes, focusing on both the effectiveness and efficiency of recruitment tasks. Drawing on data collected from HR professionals and managers working in recruitment roles in Saudi Arabia, the research explores the conceptual understanding of AI within the recruitment process and its implications for automating and enhancing HR functions. The analysis centers on mediation and moderation models to clarify the pathways linking AI use, trust, perceived challenges, and recruitment outcomes. In particular, the study investigates how trust in AI mediates the relationship between AI use and perceived recruitment benefits, as well as between perceived challenges and expectations for the future adoption of AI in recruitment. Furthermore, the study tests whether perceived challenges moderate the impact of AI use on recruitment benefits, thereby providing a comprehensive view of how confidence in and barriers to AI influence organizational adoption and outcomes. The findings reveal that trust in AI is a critical mediator, with AI use and perceived challenges influencing recruitment benefits and future expectations primarily through their effects on trust. Direct effects of AI use and challenges on recruitment benefits and anticipated future adoption were not significant when trust was accounted for, underscoring the central role of confidence in AI systems. Moderation analysis found no significant evidence that the effect of AI use on recruitment benefits is conditioned by perceived challenges. These insights highlight the need for organizations in Saudi Arabia to prioritize building trust and addressing barriers in order to fully realize
the transformative potential of AI-driven recruitment. |
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