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Redefining Realities: AI’s Cost-Efficient Revolution in Indian Cinema’s VFX Landscape |
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PP: 171-182 |
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doi:10.18576/amis/190115
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Author(s) |
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Asokan Vasudevan,
Sunij S. Nair,
Suleiman Ibrahim Mohammad,
N. Raja,
Eddie Eu Hui Soon,
Sriganeshvarun Nagaraj,
Ahmad Alshamayleh,
Muhammad Turki Alshurideh,
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Abstract |
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| This empirical investigation delved into Artificial Intelligence’s impact on various stages of filmmaking by surveying 150 Indian cinema professionals. Results showed that 85% endorsed AI, reducing costs by a typical 20%, while 75% saw production timelines shortened by 30% on average. However, adapting AI tools to traditional workflows posed difficulties for 60%. This data- driven examination, reinforced by case studies and expert perspectives, reveals AI’s capacity to deflate expenses and quicken schedules considerably. Moreover, findings illustrate AI enhancing operational efficiency, improving narratives, visuals, and engagement for superior creations. It also explores ethical and creative implications, addressing authenticity concerns and potential job losses. A balanced implementation preserving Bollywood’s soul is advocated. Key barriers to adoption are identified, emphasizing research catered to Bollywood’s unique cultural, technical, and financial fabrics. A comprehensive framework for integration aims to foster innovative, cost-conscious, and culturally relevant practices. This contributes to comprehending AI’s transforming role in Bollywood and creative sectors, suggesting judicious technology-artistry combinations could redefine global stories. Facilitating an environment for integration enables Bollywood to elevate production efficiency, quality, and global competitiveness, heralding renewed cinematic evolution.
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