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The Roles of Market Knowledge Management System and Market Knowledge Sharing on SMES Organizational Performance |
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PP: 71-80 |
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Author(s) |
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Khalid Abdul Wahid,
Ahmad Suffian Mohd. Zahari,
Noor Rahmawati Alias,
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Abstract |
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| Market knowledge becomes an important factor in creating competitive advantage to an organization. Those knowledges should be managed and analyzed by Market Knowledge Management System (MKMS) in order to create an advantage to an organization. The new discovered market knowledge should be shared within an organization so that an organization can identify a new pattern, a new trend and a new preference in a market. However, majority of SMEs is still neglecting market knowledge sharing as a success factor of an organizational performance. The purposes of this study are to investigate the impact of market knowledge on market knowledge management system (MKMS). Second is to examine the effect of market knowledge management system (MKMS) on market knowledge sharing. The study also aims to examine the influence of market knowledge sharing (MKS) on organizational performance (OP). The last objective is to study the mediating effect of market knowledge management system and market knowledge sharing. The study was conducted on 209 Thai SMEs and the data was analyzed using SmartPLS 3. The results showed that market knowledge sharing (MKS) has positively impacted organizational performance. However, customer knowledge, competitor knowledge and supplier knowledge did not have indirect effect on organizational performance. |
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