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Data Driven Strategic Thinking |
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PP: 1-7 |
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doi:10.18576/jkmap/040101
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Author(s) |
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M. S. El-Namaki,
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Abstract |
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| The world of data has changed dramatically over the past decade. Ever-more data are being generated, data storage costs have plummeted, data extraction loading and transformation has assumed new dimensions and data analysis has broken new grounds. Data is revolutionizing the way companies view themselves, their industry and their future. And data analysis has become a premise to businesses of all sizes.
Data rooted corporate strategic thinking is also emerging. And this will be the focus of this article.
The article will deal with the concepts of data and that of strategic thinking. It will explore the premises of each and the emerging link. Data rooted strategic thinking modes and patterns will then be explored.
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