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The Effect of Intellectual Capital and Entrepreneurial Orientation on the Level of Service Innovation in the Retail Chain Pharmacy Industry in Jordan: A case Study of Pharmacy One |
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PP: 17- 31 |
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Author(s) |
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Jamal D. Abu-Doleh,
Wissam S. Homoud,
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Abstract |
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| The aim of the study is to examine effect of intellectual capital and entrepreneurial orientation on the level of service innovation in Pharmacy One Company which is a retail chain pharmacy in Jordan. The study sample consisted of 64 respondents who are working in Pharmacy One Company. A survey was the main data collection method adopted by this study. The results indicate that intellectual capital and entrepreneurial orientation positively affect the level of service innovation. More specifically, intellectual capital represented by human capital, customer capital, and structural capital have a positive impact on the level of service innovation in Pharmacy One Company. Also results showed that entrepreneurial orientation represented by innovativeness and proactiveness have a significant positive impact on the level of service innovation in Pharmacy One Company. On the other hand, risk taking dimensions negatively affect level of service innovation. Based on the research findings, the authors of this study have recommended that Pharmacy One company should focus more on the development of skills and abilities of the their employees through establishing tailormade training programs which target to increase productivity and profitability of the company; to keep-up-date with the latest scientific and technological developments by supporting the research and development department continuously with all resources needed to perform in a high quality level; to capitalize on practices of building positive relationships with customers; to establish a reward program of incentives that will empower employees and encourage them to think in an innovative and productive ways; and finally the authors suggested to build a shared information system that will provide employees with current, accurate, and up to date information needed to take decisions effectively. |
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