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01-Applied Mathematics & Information Sciences
An International Journal


Volumes > Volume 5 > No. 5-2S


Product Approximate Reasoning of Online Reviews Applying to Consumer Affective and Psychological Motives Research

PP: 45S-51S
Narisa Zhao, Ying Liu,
Consumer psychology and sentiment analysis become more and more flourishing. This paper presents fuzzy inference rules with comprehensive evaluation and emotion as antecedents and accomplishes reasoning recommendation to consumers with four different motivations. A fuzzy model for the evaluation and emotion of online review texts is proposed using the theory of consumption motivation type. It has an inbuilt fuzzy corpus of consumer evaluation and emotion and has given a calculational method of comprehensive evaluation and emotion combined with the consumerís preference for product attributes.

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