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01-Applied Mathematics & Information Sciences
An International Journal


Volumes > Volume 10 > No. 2


Analyzing the Factors that Influence Development of Chinese Mobile Third-party Payment Platform: the Customers Perspective

PP: 729-737
Zhengwei Ma, Xiucheng Dong, Rui Zhang, Huaiying Yang, Cen Song,
Mobile terminals of third-party payment platform are developing so fast in China. At the end of September 2014, the transaction amount of mobile terminals third-party payment is about 1.43 trillion RMB (Iresearch report). And the number of the transaction amount is continuing increasing. In China, mobile terminals of third-party payment services become more and more important. But the mobile terminals related study is few in China. So, the authors would like to reveal the factors influencing mobile terminals of third-party payment platform development in China. Through the study of various literature and carrying out interviews with experts about mobile terminals of third-party payment plat for development, the authors collected 393 valid questionnaires from customers of mobile terminals third-party payment platform and then used Structural Equation Modeling to analyze the data, illustrate the relationships among perceived risk, quality of service, perceived ease of use, customer perceived cost and consumers intention and finally establish mobile terminal of third-party payment platform evaluation model. And model fit is accepted. The research findings would help third-party payment corporations advance platform development, and improve further studies in third-party payment area.

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